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– Thursday, August 10th, 2023 –

Demystifying Messaging for Growth Workshop

Get hands-on powerful and actionable insights on how to build great messaging that converts.

Messaging Demystification Begins In...









Who is this for?

Do you struggle to effectively communicate your company's value proposition to your target buyers?

Do you find it challenging to stand out from the competition?

Are demos the only way you can explain what you do?

If you answered yes to any of these, then our Demystifying Messaging for Growth workshop will take you through the fundamentals so you can break through your messaging walls.

Telling great stories workshop

About the workshop


Having clear and impactful messaging is critical in your crowded B2B tech space. Your buyers need to quickly and distinctly know how you solve their pains and needs.

However, crafting the right messaging that connects with your audience and communicates the unique benefits of your product can be an obscure exercise.

This workshop demystifies messaging from art to tangibility, providing you with actionable insights and practical techniques to create compelling stories that drive results.


Who Should Attend

This workshop is designed for entrepreneurs, founders, marketers, growth strategists, and anyone responsible for shaping the messaging and content strategy of B2B tech companies.

Whether you're a startup looking to establish a strong market presence or an established firm aiming to revamp your messaging, this workshop will provide the tools and practises to turn messaging into a growth contributor.

What You'll Learn

  • Understanding Your Target Buyers: how buying has changed, how to conduct buyer research to unearth their jobs to be done, motivations, pains, and how to drive towards 'Aha' moments.

  • A Breakdown of Messaging: What it is, what interpretations there are, what good and bad messaging looks like, and the impacts and pitfalls from experience.

  • How to Build Messaging That Converts: Your company narrative, competitive alternative positioning, how to map buyer insights and product value, and integrating marketing and sales. 

  • Putting your Messaging into Practise: How to create clear, relevant, and distinct copy from core messaging to appeal directly to your best buyers and the nuances across the buyer journey, adapting for different marketing channels.

  • Measuring and Iterating: Explore methods for measuring the effectiveness of your messaging and how to enable continuous improvement.

Workshop Format

This workshop is an interactive and hands-on session, featuring presentations, group discussions, real-world examples, and practical exercises.

Our founders have extensive experience in B2B tech sales, marketing, and messaging, ensuring you'll walk away with actionable strategies and leading practices.

Date: Thursday, August 10th, 2023
Time: 10:00am - 2:00pm
Duration: 4 hours
Location: Spring St, Sydney CBD


Sydney Bay and Opera House

Why Attend


Gain clarity on how to effectively communicate your company's value to your target audience.


Acquire invaluable insights and skills to create compelling and relevant messaging that drives business growth.


Network with like-minded professionals and exchange ideas and experiences.


Receive personalised feedback and guidance from globally recognised industry experts.


Leave the workshop feeling confident and empowered to tackle your messaging challenges head-on

Expert Trainers

Globally recognised go to market and growth leaders with experience building and scaling startups and enterprise organisations.

Andrew Hatfield

Andrew Hatfield


With almost 3 decades of experience helping tech companies solve problems and grow, Andrew Hatfield understands what it takes to win in competitive markets with complex products.

Michelle Picoto

Michelle Picoto


Having experienced the blistering speed at which startups can either succeed or fail, and successfully growing large enterprise product lines, Michelle Picoto has first hand experience in knowledge of what works.

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